Capitaland Graduates Development Programme(GDP) video series
+ Capitaland wanted to show potential candidates what it was like to join their very own Graduate Development Programme (GDP). It was established to nurture promising young graduates for future leadership positions within Capitaland. So instead of explaining what the programme was about to thousands of young graduates, Capitaland partnered with Freyafilms to produce a video series telling the stories of participants in the programme. The series managed to communicate Capitaland’s wonderful work culture and commitment to nurture young graduates.